Advisers Assemble - Lead Generation For Financial Services

Are Equity Release Calculators Making Things Worse?

Episode Summary

I'm not a massive fan of most Calculators as it is (they don't build rapport). But what really grinds my gears is a "calculator" that is actually just a data capture form. Which let's be honest is completely misleading. There are 720 searches each month on Google for "Equity Release Calculator No Personal Details". That's 720 times in the UK each month that someone has been that annoyed with a calculator asking for their phone number! I obviously offer an alternative so tune in!